Submitted by Copy Link on Thu, 05/17/2018 - 23:11
High-quality documents are an essential part of any brand strategy. It might seem okay to let some "small" aspects of the workplace slide in quality a bit if you're focusing on costs, but letting print and copy quality go can make your entire brand look bad.
There are simple fixes to keep output at a high level without adding significant expenses.
First of all, consistency is key. If some marketing materials look good and then an internal communication looks scratchy, there is still the message that the company isn't important.